Interactive creative brief
04 / Story LabA useful idea starts
with useful constraints.
Choose the job, tone, world and format. Story Lab will turn those decisions into a working commercial premise you can send directly to the studio.
Story Lab / Interactive brief
Cook up your own
impossible film.
Give us the ingredients. We’ll show you the beginning of an Alternate.01 / 05
Question 01
What should the film do?
Your generated concept pre-fills the project brief. We review it as a creative starting point—not as an automated promise—and respond with the most credible production route.