The Brief
Commercial / Brand Film / 2026
Cricket Night
A night-stadium workplace comedy where an impossible cricket relay becomes the visual language for a business hand-off.
- Industry
- Business software
- Format
- 16:9 master · 37 seconds
- Deliverables
- Hero commercial · 16:9 master · Social cutdowns · Campaign stills
Creative Direction
Treat a simple office document relay like the final over of a championship match—complete with commentators, athletic hand-offs and a deadpan commercial payoff.
Production
We designed the stadium grammar first, then matched each cricket beat to a workplace action. Character continuity, broadcast camera logic, performance, crowd sound and the final reveal were directed as one comic rhythm.
Production Value
Reduce the overhead.
Protect what reaches the screen.
Stadium scale, crowd energy and broadcast coverage were created without securing a venue, filling stands or moving a conventional unit through multiple match setups.
- 01
- No stadium location day
- 02
- No crowd unit or mass extras
- 03
- Coverage iterated before final edit
Inside the production
A world is built
in the details.
Directions from the Cricket production register, alongside frames from the finished film.
Character continuity
A black sports patka, a consistent beard and the teal–silver–graphite kit establish the fast bowler’s identity. The production register locks those details across views.
One coherent world
The fictional Meridian Cricket Arena is defined by its scalloped silver roof, white floodlights and contrasting teal and oxblood supporter zones.
Details that hold together
The wicket specification calls for three matte-white stumps and two red LED bails. Shape, material and scale are set before the scene is assembled.
Where the idea began +
The original concept, “The Long Route”, turns an unnecessarily long cricket-ball relay into a metaphor for workplace approvals. The players stay professional and understated; the inefficient process supplies the comedy.
The released film develops that premise through office paper hand-offs. These are the concept’s origins and production directions, rather than a scene-by-scene account of the final edit.
The Workflow
01Concept02Script03Storyboard04Visual development05AI production06Edit & sound07Finishing
Services
Creative conceptScriptVisual developmentAI productionEdit & soundDeliverables
Hero commercial16:9 masterSocial cutdownsCampaign stillsInspired by Cricket Night?
What could we make
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